Loyalty Program on Virgin Voyages

Virgin Voyages’ Sailing Club is a points-based loyalty program that rewards repeat passengers with benefits to enhance their cruise experience. Automatically enrolling all passengers, the program is designed for simplicity and value.

Earning Points

Passengers earn 10 Sailor Loot points for each night sailed on a Virgin Voyages ship. Booking during pre-sale periods adds 200 points, and referring friends who book using a personal code earns 50 points per referral. Points accumulate across all sailings, advancing passengers through four tiers: Sailor, Petty Officer, Chief Officer, and Captain, with higher tiers unlocking more benefits.

Benefits

Points can be redeemed for priority access to events like Scarlet Night, a shipwide celebration with live music and performances, or early booking for Shore Things excursions, ensuring access to popular tours. Other rewards include upgrades to dining options, such as specialty items at The Wake, or beverage credits for premium drinks at On The Rocks. Higher tiers offer perks like priority boarding, exclusive merchandise, and access to Richard’s Rooftop, a private lounge. In 2025, Deep Blue Extras for top-tier members include free laundry, premium Wi-Fi, and a dedicated concierge.

Program Structure

The Sailing Club is free to join, with no point expiration, allowing rewards to accumulate over multiple trips. Over 70% of 2024 passengers returned for another cruise, according to Virgin Voyages’ data, reflecting the program’s appeal. Points and perks can be managed via the Virgin Voyages app or Sailor Services, ensuring easy access to benefits.

Value for Passengers

The program benefits frequent cruisers by offering priority access and upgrades, enhancing the onboard experience without complex requirements. It’s particularly valuable for those planning multiple voyages, ensuring each trip feels more rewarding with tailored perks.